People from near and far move to Southern California every year to build new lives and reinvent themselves. After all, it is the home of dreamers.

Anyone who was born and raised in Southern California could probably give you a hundred reasons why they would never leave. But we’re here to narrow down why people from as close as the next state over and as far as the other side of the world move to SoCal to make it their home.


  • Lifestyle

You won’t run out of things to do and places to eat in Southern California thanks to its thriving culture. There are restaurants serving food from every corner of the world, theaters, galleries, and every indoor and outdoor activity imaginable. To live in Los Angeles means having access to the beach where you can go for walks, run, cycle, play volleyball, rollerblade, and of course, surf. The Santa Monica Mountains have over 300 public parks. And let’s not forget to mention Yosemite and Death Valley.

From West Hollywood to the Sunset Strip, there’s plenty to see and experience. L.A. County boasts 100 museums that range from fossilized dinosaur bones exhibits to fine art. Southern California is also home to the Disney Concert Hall, Hollywood Bowl, and Greek Theatre.

Southern California is also known for its epic music festivals such as Coachella and Outside Lands.


  • Employment

Since 2012, the California economy has grown faster than that of the U.S. as a whole. In November 2017, California added 47,400 net new jobs. In fact, the unemployment rate dropped to the lowest level in more than four decades – from 4.9% in October to 4.6%. “In Los Angeles County, employers shed 2,100 jobs on a seasonally adjusted basis, however. In Orange County, payrolls grew by 2,500.”


  • Weather

SoCal weather has been one of the main reasons why so many make the move. The weather is always sunny and welcoming. The days are warm and the nights are cool. A comfortable Mediterranean-type climate can be felt year-round. There’s no shoveling snow in Southern California where the coldest it’s typically been is a cool 13°C.


  • Diversity

Perhaps one of the most alluring and charming things about Southern California is its rich diversity. You’re surrounded by so much culture and people from every race, religion, sexual orientation, and background. You’ll find Hispanics, whites, Asians, Pacific Islanders, African-Americans, Indians, and more living as neighbors in thriving communities. And thanks to SoCal’s diversity, you can also expect a diverse culinary scene.


  • Investment Opportunities

Many entrepreneurs and investors move out to Southern California to be close to their investments. Southern California remains to be a highly profitable place to invest in real estate. San Bernardino County remains promising for fix and flip investments as one of the largest and fastest growing counties in the U.S.


  • Health

Southern California is loved for its sunshine and beaches which invite its residents to go out and lead healthier lives. San Diego is in the top 10 healthiest cities in America. In fact, on 11% of its residents smoke. And according to the American Fitness Index report, close to three-quarters of the city’s population gets exercise in any given month.

Thinking of making the move to Southern California? What are your biggest reasons?